Ritter Insurance Marketing (Ritter), a national leader in Medicare insurance contracts and sales technology, recently announced a merger of HTA Financial Services (HTA) and Ritter’s wholesale Medicare business.
Under the terms of the agreement, HTA, based in Exton, Pa., will continue to operate their retail Medicare, life, and long-term care businesses. Ritter will assume management of HTA’s wholesale Medicare business. The purchase strengthens Ritter’s Medicare sales footprint in southeastern Pennsylvania and the larger Mid-Atlantic region. As part of the merger, agents contracted to sell through HTA will receive access to Ritter’s expansive contract portfolio, industry-leading sales technology platform, and top-tier back-office support.
“We believe Ritter’s established contract portfolio and experience in agent service will improve opportunities for HTA’s Medicare insurance agents,” Ritter President Craig Ritter said. “This endeavor allows us to expand our distribution network and truly stake our claim to the Medicare market in the region.”