Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, entered into an agreement to acquire Senior Security Benefits (“SSB”), a leading independent marketing organization (“IMO”) located in Fort Worth, Texas. As part of the acquisition, Gaylan Hendricks, CEO of Senior Security Benefits; Dan Hendricks, President of Senior Security Benefits; and Taylor Martin, CMO of Senior Security Benefits, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.
Senior Security Benefits has been serving agents and agencies in the life and health insurance market for more than two decades. During that time, they have grown into one of the most impressive and influential IMOs in the industry. The company now has more than 20,000 agents serving 125,000 Americans nationwide, while placing over $100 million of paid premium during 2020.
“Gaylan, Taylor and Dan are innovative leaders who recognized a need for stronger agent training systems and built an incredibly successful business from the ground up to fill that need,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “It is progressive thinkers, like Gaylan, Taylor and Dan who will move us forward on our mission to innovate all aspects of insurance.”
Recognizing that most agents feel unprepared when they launch their careers, Gaylan Hendricks developed a specialty training program that equips agents with product education and training materials. Nicknamed the “Queen of the Bundle,” Gaylan coaches agents on ways to tailor insurance packages to best protect clients. This approach led SSB to develop custom products with major carriers and form relationships with the largest call centers across the nation.
“Additionally, Gaylan will join with many of the most respected female leaders in our industry through Integrity’s Women in Leadership program, where her experience will be invaluable for mentoring the next generation of leaders,” continued Adams.
“Joining Integrity felt like coming home for us because so many industry leaders we know and respect are already part of the Integrity family,” explained Gaylan Hendricks, CEO of SSB. “We have always been excited about the support we’ve given our agents, agencies and call centers through product development and training programs. By joining Integrity, we get to support them in an even bigger and better way, while working alongside the best minds in our industry. With all that Integrity has to offer, any agent can be successful. We are beyond excited about what the future has in store for us as an Integrity partner.”