Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired the Michael O’Brien Insurance Agency (“Michael O’Brien Insurance”), an independent marketing organization (IMO) based in Mayfield, New York. As part of the acquisition, Michael O’Brien, President of Michael O’Brien Insurance, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

Michael O’Brien Insurance exemplifies Integrity’s vision of helping more seniors obtain and fully utilize their benefits. Fostering deep personal connections with the customers they serve, Michael O’Brien Insurance’s agents offer health, life, critical illness, property and casualty insurance, with a focus on the senior market. The fast-growing agency will utilize Integrity’s extensive resources to scale their growth to serve more Americans than ever before.

“Michael has been in the business long enough to see plenty of changes take place, but his goal has always remained consistent — to help seniors find the best coverage for their needs,” shared Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “Integrity is also deeply committed to this goal as we reshape the insurance industry. Michael O’Brien Insurance will innovate alongside us and help us achieve it faster. Michael’s team will have access to better leads, exclusive technology, unmatched marketing resources and a network of industry leaders as partners. It’s an exciting time for Michael O’Brien Insurance and we are thrilled to have them join our Integrity family.”

“I’ve loved helping seniors since I started in this business more than 30 years ago,” said Michael O’Brien, President of Michael O’Brien Insurance. “I never planned to look for a partner, but the synergy my company has with Integrity is absolutely amazing. Integrity brings countless resources to the table that will take so many tasks off our plate. With Integrity supporting us, we’ll be able to scale even faster.”

Through this partnership, Michael O’Brien Insurance will receive full access to Integrity’s exclusive platform, which includes proprietary quoting and enrollment technology, data and analytics tools and product development. Integrity offers all partners centralized shared services, such as accounting, IT, legal, compliance and a world-class advertising and marketing firm.

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