Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired WealthFirm, a wealth management and retirement planning firm headquartered in Nebraska. As part of the acquisition, Nancy Brozek and Jared Faltys, Co-CEOs of WealthFirm, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

WealthFirm began as a CPA firm in 1948 serving clients in the Midwest. Building on decades of relationships and trust, many clients began turning to their WealthFirm advisors for advice on financial decisions such as wealth management, estate planning and retirement options. In 1997, WealthFirm created Wealth Management LLC, a registered investment advisor (“RIA”), to give their advisors the systems and support to provide clients complete financial well-being solutions. The company then added Retirement Plan Consultants LLC, an advisory resource to help clients create a financially secure retirement in 2008. Today, WealthFirm serves clients through advisors across the United States with almost $3.5 billion in assets under management and advisement across the two entities.

“As Americans age, we believe two of their greatest concerns are their health and their wealth,” explained Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “WealthFirm has earned an incredible reputation for being a service-oriented business. By coming alongside them as a partner, Integrity will give them more resources, technology and tools to better serve their advisors and help more Americans. Integrity is committed to innovating for our clients. By adding the wealth management and retirement solution offerings of WealthFirm, we are fulfilling that mission better than ever.”

“Americans look to their trusted advisors to help create solutions when making some of life’s biggest decisions,” said Jared Faltys, Co-CEO of WealthFirm. “By combining our expertise and relationships with Integrity’s end-to-end platform, we can help more people feel secure about the future of their finances and healthcare. At WealthFirm, we’ve always tried to stay ahead of the industry and we immediately recognized that Integrity brings that same commitment to insurance. We’ve created a synergistic partnership that will help countless more Americans today — and benefit them for generations to come.”

“The best partnerships benefit everyone, while building something stronger together,” said Nancy Brozek, Co-CEO of WealthFirm. “By uniting our companies’ strengths, WealthFirm offers Integrity agents the opportunity to dramatically increase their offerings beyond insurance. Our advisors benefit from Integrity’s world-class marketing resources and innovative technology available only to partners. Together, we’re poised for enormous growth and we’re excited to open this new direction together.”

WealthFirm will enhance its existing processes by utilizing Integrity’s comprehensive technology platform, with resources such as product development, data and analytics, and a leading advertising and marketing firm. The partnership also offers WealthFirm the opportunity to centralize business functions through Integrity’s shared services, including IT, human resources, legal, compliance, accounting as well as technology and innovation.