Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired of Deft Research, LLC (“Deft Research”), the healthcare industry’s leading source for consumer and market data. As part of the acquisition, Deft Research Co-Founders Randy Herman, Dan Freier and Rich Hamer, along with Executive Vice President George Dippel and Senior Vice President Tim Brousseau, will become Managing Partners in Integrity. All of Deft Research’s employees will continue in their current positions. Financial terms of the transaction were not disclosed.

Over the last 15 years, Deft Research has developed a full suite of market research services that offer invaluable insights into the senior and commercial market as well as overall healthcare industry trends. Initially founded to better understand seniors transitioning to Medicare, Deft Research now helps all health insurance stakeholders make confident, educated decisions, create new product offerings and set higher standards of care. Deft Research gives a voice to the consumer in ways that were previously unheard of in the health insurance industry.

Deft Research is the largest provider of syndicated market research in the healthcare industry. Insights from their studies are used to understand consumers across the industry, shaping strategies for carriers, distributors and marketers. Findings from their data shape models that help predict consumer behavior — including interest in product type and which marketing and distribution channels reach consumers most effectively. This allows companies to understand what motivates purchase decisions and perceptions of coverage options, which in turn helps them better serve consumers.

More than 120 of the country’s largest health insurance carriers utilize Deft Research to conduct custom market research that helps them improve their products and member experience. Carriers use the findings from these proprietary studies to reduce uncertainty or financial risks and make better business decisions. Deft Research’s industry insight and knowledge are unparalleled in the health insurance space.

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