Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired Unified Health (“Unified”), a leading data-driven, tech-enabled call center specializing in serving the needs of Medicare beneficiaries. This acquisition further strengthens Integrity’s end-to-end suite of capabilities, transforming the insurance experience from consumers to carriers. As part of the acquisition, Bryan Hunsaker, CEO of Unified Health, will become a Managing Partner with Integrity. Financial terms of the acquisition were not disclosed.
Bryan Hunsaker built Unified Health to help millions of Americans more easily access the health and drug coverage they need most through contact centers that utilize proprietary technology and data to transform the insurance experience. Based in Fort Lauderdale, Florida, this market-leading digital telesales brokerage provides education and ongoing support through robust telephony and online programs. Its team of highly knowledgeable licensed insurance agents guides consumers through the intricacies of the healthcare system. As a result of this innovative approach, Unified Health has achieved best-in-class retention rates for its carrier partners. Unified Health’s hundreds of career broker agents have handled almost four million consumer interactions over the past year, and annually help more than 60,000 Americans enroll into new Medicare plans and access coverage and benefits that improve their quality of life.
“Unified Health is one of the largest, most innovative and fastest growing telesales agencies in the country,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “Their focus on the consumer — and meeting them where they are — has helped them achieve some of the highest consumer engagement rates the industry has ever seen.”
“At Integrity, we have a passion for innovating insurance and streamlining the experience for everyone,” continued Adams. “We use our proprietary technology and data to meet customers where they are and to make sure they have the coverage they need, when they need it most. Combining Integrity’s resources with Unified Health’s own technology, expertise and relentless focus on the consumer’s individual circumstances will lead to better outcomes for all stakeholders.”
“Unified Health’s core mission is assisting members with the most important health decisions they make,” explained Bryan Hunsaker, CEO of Unified Health. “Our goal through this process is to empower our agents with the tools and technology that can help them develop deep relationships of trust with their clients. We specialize in enrolling, managing and caring for our members throughout their lifetime. We connect our customers with their providers, their specialists, their pharmacist and more, essentially providing a full 360-degree data-driven level of care. Each member we serve develops a relationship with a specific agent they can contact throughout their healthcare journey — an agent who knows and understands their unique circumstances.”