Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired Brokers International, Ltd. As one of the oldest and most influential life insurance, annuity and wealth-planning organizations, Brokers International supports thousands of agents, agency partners and financial advisors who provide life insurance and retirement solutions to Americans. As part of the transaction, Mark Williams, President and CEO of Brokers International, will become a Managing Partner with Integrity. Financial terms of the transaction were not disclosed.
Brokers International Founder Roger McCarty launched the company in 1983 and is recognized as an industry icon whose vision created the independent marketing organization (“IMO”) model that revolutionized insurance distribution and is now the industry standard. Today, Brokers International, headquartered in Des Moines, Iowa, offers agencies, agents and financial professionals a comprehensive and proprietary range of products and services, including compliance, marketing, IT and new business support. In 2021, Brokers International will place more than $3.5 billion in annual premium with 13,000 advisors serving hundreds of thousands of Americans. Also included in the transaction are Brokers International’s Registered Investment Advisor (RIA) and full-service broker-dealer platform, Brokers Financial, with more than $1 billion in assets under management.