This week we are reading about Integrity Marketing Group’s acquisition of Pinnacle Benefits Group, as well as Medica’s announcement to increase its presence in Nebraska for 2020.

Integrity Marketing Group Continues Pace with Acquisition of Pinnacle Benefits Group | PRNewswire | September 11, 2019

Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it has acquired The Pinnacle Benefits Group (“Pinnacle”), an insurance marketing organization headquartered in Winston-Salem, North Carolina. As part of the deal, Pinnacle co-founders Raymond C. Richard and R. Lindsay Leonard become owners in Integrity. This is the first acquisition for Integrity since the company received a strategic growth investment from Harvest Partners in August. Financial terms of the private transaction were not disclosed.


Over the last 25 years, Richard and Leonard have built Pinnacle into one of the best known and highly respected independent insurance marketing organization in the country. Pinnacle provides a wide range of products, including Medicare Advantage, Medicare Supplement, Final Expense, Life Insurance, Short Term Medical and Long-Term Care to agents in all 50 states.

Read the full article on here.

Medica Increases Presence in Nebraska | Yahoo Finance | September 4, 2019

Medica announced it would increase its presence in Nebraska for the 2020 coverage year with expanded offerings in its Medicare plans. Medica currently serves Medicare-eligible individuals in 12 counties and individuals who purchase coverage on their own through the health insurance marketplace ( in all 93 Nebraska counties.


With the expansion, Medica will have Medicare coverage available in 59 Nebraska counties. Medica collaborates with CHI Health and other local health care systems to provide a range of product offerings to meet the needs of the Medicare and individual markets.

Read the full press release on here.