Lightyear Capital LLC (“Lightyear”) announced it has signed a definitive agreement to sell Datalot Inc. (“Datalot”) to Centerfield, a technology-driven marketing and customer acquisition company. Financial terms of the transaction were not disclosed.

Founded in 2009, Datalot is a digital distribution platform for the insurance industry. An investment fund affiliated with Lightyear acquired the business in 2017, in partnership with founder and CEO Josh Reznick.

Datalot is purpose built to address the digital distribution needs of the insurance industry, providing a suite of solutions that allows insurance carriers to efficiently generate new customers from digital channels with a fully managed, analytics-driven approach.

The Datalot platform serves more than 40 leading insurance carriers and thousands of agents, across a range of insurance products including auto, home, life, and health. Datalot’s real-time marketplace allows carriers to implement highly customized and precise targeting to improve customer selection, pricing, and underwriting. The platform seamlessly moves consumers between digital and phone channels and delivers millions of qualified consumers to clients’ preferred sales workflow, such as warm phone transfers to agents, live web sessions to digital quoting engines, or full policy sales completed by Datalot’s own licensed agents.

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