Integrity’s AI-First Platform Leads Alfary Group’s Expansion into Life, Health and Wealth Services
Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Alfary Group, an independent marketing organization based in New Jersey, and led by Robert and Estela Apolinario. Financial terms of the partnership were not disclosed.
Distinguished by its emphasis on relationships and community involvement, Alfary Group is a people-first agency with a close-knit team of dedicated professionals. Its Medicare-focused work helps beneficiaries feel informed, calm and supported when making their coverage decisions. The Apolinarios prioritize agent development and sustainable success by spending time in the field developing the strengths of each new team member. They also maintain a strong community presence by regularly supporting local organizations and events.
“Alfary Group shows that true success is measured in how you care for others,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “Robert and Estela operate at the heart of what Integrity stands for — service, community and partnership. When we combine their enduring client and community relationships with Integrity’s AI-enabled, people-first platform, we create a more powerful, personalized experience for agents and clients. Integrity offers every agent greater opportunity for success through advanced technology, innovative processes and proven solutions. We’re grateful to welcome Alfary Group to Integrity — together, we can make a meaningful impact on the lives of even more Americans.”
“We chose to partner with Integrity because values matter,” explained Robert Apolinario, CEO of Alfary Group. “Integrity invests in its team and prioritizes human-centered service, which aligns with the way we have always run our agency. With the volume of business we handle each day, we knew the right technology would make a real difference in our operations. The AI-powered capabilities of IntegrityCONNECT® keep our agents organized, efficient and compliant. Their workflows have become more streamlined, which has opened pathways for deeper client connections. Integrity is also an incredible partner for growth. Now that we’ve become familiar with the Integrity platform, we can’t wait to add other products to our offerings, including life insurance and financial services. I’m excited about everything Integrity will help us achieve and can’t wait to see what’s next for Alfary Group!”