Hospital Indemnity Growth in 2025
Market Size
After topping $2 billion in earned premium for the first time in 2024, the market stayed above that threshold in 2025. Total earned premium did drop a little (from $2.18 billion to $2.09 billion), but the inforce policy count grew from 2.8 million to 2.9 million. One conclusion is that growth came faster for lower-premium plans.
Senior Market
A particularly interesting highlight is the proportion of the market made up by senior-focused products. Over the last decade, senior products have steadily grown from 7-8% of the market to 11% of earned premium and 17% of inforce in 2025! This growth came alongside rapid growth in Medicare Advantage business.