Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health and wealth solutions, announced it has acquired Maryland Life Insurance Services, an independent marketing organization (“IMO”) based in Bel Air, Maryland. As part of the acquisition, Frank Eufemia, President of Maryland Life Insurance Services, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

In 2008, Frank and Jaime Eufemia launched Maryland Life Insurance Services to offer life insurance and mortgage protection products to families across the Mid-Atlantic states. They thoughtfully assembled a team of agents to serve Americans, always keeping individual agent success at the forefront of their mission. That steadfast commitment has resulted in a strong and stable business that is well positioned for further growth.

“Frank and Jaime share Integrity’s passion for protecting families and developing strong agents,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “At Integrity, we’re constantly developing and improving technology and solutions to help agents be more successful in serving more Americans. It is an honor to partner with agencies like Maryland Life Insurance Services, who have worked tirelessly to build a lasting, successful business that is impacting lives, and we’re thrilled to welcome them to Integrity.”

“Throughout my years of coaching, I’ve learned that the key to winning both in sports and business is to join forces with a strong team,” explained Frank Eufemia, President of Maryland Life Insurance Services. “Partnering with Integrity puts us on a winning team in the industry with the tools we need to level up our business. We’ve watched other companies become Integrity partners and realize impressive growth and success in serving agents and customers. It’s our turn to experience that same ‘Integrity Effect’ and I’m so excited to get to work with Integrity’s resources supporting us.”

“Our commitment to helping our agents succeed has always set us apart,” said Jaime Eufemia, Vice President of Maryland Life Insurance Services. “This partnership with Integrity is going to help us support our agents by giving them the best-in-class resources and marketing to reach even more families. Our staff is the backbone of our operation and we’re so excited to reward them with ownership in Integrity through the Employee Ownership Plan. This is just the foundation for many remarkable things to come and we’re eager to see where we will go with Integrity.”

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