Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired MERIT Insurance Services (“MERIT”), a leading brokerage general agency (“BGA”) based in Hartford, Connecticut. As part of the acquisition, Jace Rosenbluth, President of MERIT, will become a Managing Partner with Integrity. Financial terms of the transaction were not disclosed.
“MERIT has been assisting Americans and our seniors for nearly 70 years and it is this endless tradition of service to agents and agencies which makes them one of the best BGAs in the country,” said Bryan W. Adams, CEO and Co-Founder of Integrity Marketing Group. “Now that MERIT is part of the Integrity family, they will have industry-leading resources at their fingertips, including cutting-edge technology, in-depth marketing and other shared services. Integrity is committed to partnering with great companies like MERIT to help them experience the ‘Integrity Effect’ of supercharged growth that will set their future in motion. We are stronger together and we are honored to welcome the entire MERIT team to the Integrity family.”
In 1957, Jace Rosenbluth’s father, Alvin, launched MERIT to gather individual business owners together onto group insurance plans. The company quickly expanded nationally into the senior market and is now a recognized leader in providing Medicare products to America’s fast-growing senior population. In addition to their extensive Medicare expertise, MERIT offers life, long-term care and disability insurance as well as fixed annuities.
“As a third-generation family business, I want a partner who understands the importance of preserving MERIT’s legacy yet provides the tools to help us stay relevant as we look to the future,” shared Jace Rosenbluth, President of MERIT. “The Integrity partnership model allows us to maintain our position at the helm of our company while offering our agents more resources and opportunities than ever before. Integrity’s exclusive products and services will fuel our growth for generations.”